During a major vote on Wednesday, MEPs decided 355 to 247 to restrict food names such as "burger" and "schnitzel" solely for meat products.
If this proposal is implemented, popular vegetarian items like veggie burgers, tofu steak, and vegetable schnitzel could need to change their names across EU markets.
Nevertheless, before the ban to take effect, it must receive support from a majority of the 27 EU member states, which is uncertain.
Proponents argue that customers require transparent labeling and that meat terms should exclusively refer to products from animals.
"An escalope or a sausage represent products from animal farming: not laboratory art or vegetable sources," said France's lawmaker the proposal's author.
Critics, including Green MEPs, called the decision pointless restriction.
"Plant-based burgers, wheat schnitzel and tofu sausage don't mislead consumers, just rightwing politicians," said Austrian Green MEP Thomas Waitz.
The marks another effort to regulate these names. EU lawmakers voted down a similar prohibition in four years ago.
The French government earlier enacted a national restriction on meat terms for vegetarian products in 2020, but EU courts ruled it invalid under European legislation in this year.
Leading Germany's retailers including Aldi and Lidl object to the measure, cautioning that altering established names would mislead consumers.
Consumer groups point to surveys showing that the majority of consumers comprehend these names when items are clearly identified as vegan.
"Almost seventy percent of consumers recognize the terminology as long as products are clearly marked vegan or vegetarian," said Irina Popescu, a consumer officer at BEUC.
This proposal next requires consideration by EU member states, where it needs to obtain broad support to be enacted.
Considering the mixed opinions within both lawmakers and the general population, the future of the proposal is still unclear.
A seasoned communication coach with over a decade of experience in helping individuals master public speaking and interpersonal skills.
News
News
Gregory White
Gregory White
Gregory White
Gregory White
Gregory White